hxSRoM3FI6iR4DIkdlU6Vqb2SdY The Gabble Mouth: iPhone 5 launch Live

Wednesday, September 12, 2012

iPhone 5 launch Live

iPhone 5 launch: live coverage of the Apple event

Apple is launching the highly-anticipated iPhone 5 at an event in California, with the company potentially releasing details on iOS6 and iPad Mini. Follow live coverage here
Apple CEO Tim Cook introduces the iPhone 5. Photograph: Justin Sullivan/Getty Images

Cook tells us the Foo Fighters are "awesome" and thanks everyone. And he heads off stage - but the mic hasn't been turned down. Oh no! "That went fantastic!" he enthuses to the first person off stage. Phew.
We're done here too - thanks for tuning in. We hope to have hands-on video and more analysis very soon.
19:46 BST
It's something of an Unplugged version of Foo Fighters, so not quite the headbanging you might have expected. Still not as abrupt a headjerk as the time Steve Jobs introduced Kanye West, who did a version of Gold Digger in which he made reference to Jobs's haircut.
"One of the incredible things about being here is that you're meeting people who are shaping our future," says Dave Grohl.
"And just like Little Richard, Tom Petty, Jimmy Page, these are just people who took it upon themselves to change our future, but you meet them and they're people! And this one's dedicated to all those people."
OK, perhaps Dave Grohl isn't the perfect guy to be doing this. Good singer, blah inter-song talker. (Still waiting for him to pull a giant Gibson and a big fuzzbox from behind the drum kit. I think it's safe to say there isn't an iPad mini to come.)

apple foo fighters
 The Foo Fighters wrap things up Photograph: Jeff Chiu/AP
19:39 BST

What's Cooking?

And now back Tim Cook, with a run-through of what we've learnt.
"That's iPod and iTunes, they are a great duo. Now we do love music. We're so excited that we created an ad." I'm not absolutely sure that's why they created the ad, to be honest.
Cook says Apple has created "a completely new iTunes". As for the iPhone 5, it's "the thinnest, lightest and best iPhone we have ever shipped, powered by iOS 6, now with 200 new features for you to discover and explore".
"When you look at each of these they are incredible industry-leading innovations by themselves, but what sets them apart is that only Apple could create such amazing hardware, software and services and bring them together. Apple has never been stronger."
And then, for the first time in years, it's going to be a musical playout. The music will be played by... FOO FIGHTERS! Take it away Dave Grohl. "What an amazing day, huh?," he Grohls.
The suited and booted audience are obviously not fist-pumping or mosh-pitting, but give them time.
19:35 BST
So what about the headphones? "We have shipped 600m sets of headphones. If you do that math that's 1.2bn little speakers." No kidding.
"We've spent three years designing an entirely new headphone. We call them... headpods. They look unlike any headphone you've ever seen before." (Well, apart from that "what is coming in the new iPhone" graphic that was running earlier today.)
If these headphones reduce the amount of lost sound then that will certainly be a huge benefit. (We pointed this out in 2006.)
The new EarPods will come with the new iPod Touch, iPod nano and, of course, the iPhone 5. (Oh, not the old iPhone 4S or 4? That's the implication.)
They're also available in Product Red, where a portion of the profits goes to fight AIDS in Africa. Over $50m has been donated so far.

The refreshed iPod Touch with new earpods
The refreshed iPod Touch with new earpods Photograph: Beck Diefenbach/Reuters The new earbud
The new earbud Photograph: Beck Diefenbach/Reuters
19:25 BST
iphone dance crew 
Part of the festivities: a dance crew working with Ustream performs outside the Yerba Buena Center where Apple is holding the event. Photograph: John G Mabanglo/EP
19:18 BST

iPods still exist, continue to get updated

We're now being shown some new iPod nanos. They come with integrated an FM tuner, and you can get them in lot of colours. Anyone would think that iPods weren't going extinct.
We're also seeing the new iPod Touch, which has much more processing power – the iPod Touch has the power that once would have been required in a supercomputer before. 
It also has a hidden button that lets you attach a wrist strap. (But you'd have to decide whether people will be more impressed by "have you seen my supercomputer?" or "have you seen my wrist strap button?").
The iPod Touch now has Siri as well. (Does Siri get better by having more people using it? It seems to have improved over the past year.) The Touch shall also come in five colours, again with its own wrist loop. ("Oh, that? It's my colour co-ordinated supercomputer wrist strap.")

The new iPod Nano
The new iPod Nano Photograph: Beck Diefenbach/Reuters
 19:18 BST
"The new iTunes will be available in late October". Note that. Very interesting: why a new iTunes showcased now but not available until late October? Why not just show it then, or just introduce it and let everyone get on with it?
That's been the case in the past, pretty much - you get a new version of iTunes, and you get on with it. Brushed metal becomes passé, in an eyeblink.
So what's going to happen in October, do you think, that might make it worth changing iTunes, particularly for iOS...?
19:12 BST
Vodafone has a statement:
"Vodafone welcomes the arrival of the new iPhone and Vodafone UK plans to offer the new device to our customers. Availability of the new device will be announced in due course."
19:05 BST

Redesigned iTunes store

There'll be a re-designed iTunes store on the iPhone and iPad. And the App Store will integrate Facebook Likes into product pages. (Er, this isn't quite as thrilling as we'd expected.)
"Today a brand new version... we have built iCloud right in," says Eddy Cue, as he demonstrates the new version of iTunes. Jeff Robbin comes up on stage to do the demo – Robbin, by the way, is the guy who wrote the MP3-playing SoundJam MP program in 1999 which Apple snapped up. Robbin turned it into iTunes, which became the integration for the iPod; the rest is history. Robbin is to some extent the guy whose software got Apple where it is today.
(It has to be said that watching people demo music library software is never going to compare with car chase games. We'll spare you the pain.)
19:04 BST

Cue the music

Eddy Cue, the head of music. "iTunes Store has 26m songs, you have purchased over 20bn songs since we launched it 9 years ago." My credit card knows it.
iTunes Store is in 63 countries around the world. "With that we now have 435m iTunes accounts with one-click purchasing and they can easily shop from anywhere … but over the past few years there's been an amazing trend: two-thirds directly to iOS."

Eddy Cue iTunes
Eddy Cue and the iTunes video offerings Photograph: Beck Diefenbach/Reuters
19:03 BST
Tim Cook is back to say he's going to talk about "something near and dear to our hearts, and that's music." Is he going to kill Ping?
"iPod and iTunes... have revolutionised the music industry. We like it when we can make enjoying it even simpler.. changes with both iPod and iTunes."
Aha, here is our One More Thing, and it's over to Eddy Cue, the head of music, to deliver it.
"iTunes Store has 26m songs, you have purchased over 20bn songs since we launched it 9 years ago." My credit card knows it.
iTunes Store in 63 countries around the world. "With that we now have 435m iTunes accounts with one-click purchasing and they can easily shop from anywhere.... but over the past few years there's been an amazing trend .. two-thirds directly to iOS."
19:02 BST

iOS

So, the iOS 6 rollout is on 19 September. For the iPad as well.
19:01 BST

Price

Schiller is back in his taupe shirt. "Just two questions left: how much do I have to spend?"
The same prices as for the 4S last year: $199 (16GB), $299 (32GB), $399 (64GB).
"When can i get my hands on one? You can pre-order on September 14, ship just one week later – September 21 – in US, UK, Canada, France, Hong Kong, Singapore, and then a week later in 20 more countries, and by the end of this year in more than 100 countries. It's the fastest rollout ever."
Has Apple's stock rocketed yet? On that basis it should because the Christmas quarter is going to go enormous.
18:59 BST
Ive still in the video.
Fascinating point: I've never seen him do one of the presentations in more than 15 years of watching Apple presentations; he's always in video, perhaps because he speaks so quietly and doesn't project
"Chamfered edge … many pieces seamlessly come together … highly sophisticated process."
Picture of robot-only factory: "We now measure in microns.. the only way to deliver this level of quality."
Interesting how we've approaching the nano-scale even at the physical level of where you hold a device.
18:55 BST

Need for speed

"You'll experience a big increase in speed in everything you use the iPhone for... especially for graphics-intensive apps." That's perhaps going to be the point this will be sold on. Bigger screen and faster …
… but no, maybe not. Here comes the cuddly video where Sir Jonathan Ive talks about how they don't want to make just a new phone, they want to make a much better phone.
18:52 BST
The iPhone 5 will come in black and white, just like the old ones. There has been no NFC mentioned at all so far, although we've only been going for 50 minutes. They zipped through iOS 6, which makes it feel like there must be something more to come...
...but no, maybe not. We're now watching a cuddly video where (Sir) Jonathan Ive talks about how Apple didn't just want to make a new phone, they wanted to make a much better phone.
"You'll experience a big increase in speed in everything you use the iPhone for ... especially for graphics-intensive apps," Ive says. That's perhaps going to be a main point the iPhone 5 will be sold on – it'll have a bigger screen and be faster.
Ive's video continues (I have never seen him do one of the presentations in more than 15 years of watching Apple presentations; he's always in video, perhaps because he's so quiet).
"Chamfered edge." "Many pieces seamlessly come together." "Highly sophisticated process." Picture of robot-only factory: "We now measure in microns.. the only way to deliver this level of quality."
Interesting how we're approaching the nano-scale even at the physical level of where you hold a device.

iphone apple colour
Schiller shows off the two color options: black and white, same as always. Photograph: Be
18:48 BST

Siri

Showing off Siri, which can now do sports (or at least American sports - can it do British ones?)
Now if you ask Siri "what's the best..." it replies "that's a very subjective question..."
Or: "find a reservation for four for sushi at eight o'clock". That's pretty awesome, integrated with the OpenTable app. (In the US, unclear if it's in the UK too.)
18:41 BST

Scott Forstall klaxon!

Forstall, aka, the guy seen as the rising star of Apple, a possible future CEO, the man who led the team that shrank Mac OSX down onto a phone for the original iPhone in "Project Purple".
He's showing off the maps. The big question will be whether the directions – turn-by-turn – will work in the UK.
Then Forstall demoes tweeting from anywhere, before showing off Safari on the big display – the iOS6 browser tabs know what you have open on Safari back on your Mac, so all your browsing is in sync.
(Google does this with Chrome on different devices, including smartphones. The major difference is that Chrome isn't the default browser yet on most Android phones.)
And then we get a look at Passbook, which collects all your e-tickets – and if you get rid of one there's a fun shredder. (A Forstall specialism – he loves such "skeumorphs", or lifelike representations.) Also works in lock screen so you don't have to unlock phone at the airport.

Scott Forstall
 Scott Forstall, senior vice president of iOS Software at Apple Inc. Photograph: BECK DIEFENBACH/REUTERS
18:39 BST
"But what about all the connectors you have now?" There's a 30-pin-to-Lightning adaptor. Slightly chunky-looking but, OK, they couldn't just abandon it completely.
And now on to the software - iOS 6.
18:38 BST

Time to connect

OK, now let's kill the connector. "So many things we used to do over the wire we now do wirelessly. We use Bluetooth … Wi-Fi for our stereo … iTunes … it's time for the connector to evolve."
New connector is called "Lightning … so we have Thunderbolt and Lightning". Hurrah for puns. 80% smaller, reversible, "easier to use". Bose already doing it, as are B&W, JBL and Bang & Olufsen.

New connector
Phil Schiller, senior vice president of worldwide marketing at Apple Inc., introduces the iPhone 5 new connector. Photograph: BECK DIEFENBACH/REUTERS
18:34 BST
Panoramic images... the presentation shows 28 megapixel stitching. (This is in the Samsung Galaxy S3 range and the new Nokia Lumia range - will be interesting to do a panorama shootout.)
We're shown a panorama that includes some footage pointing into the sun - which normally creates exposure challenges. You can also do wacky panoramas where you run around behind and appear at either end.
Photos while recording. The back camera takes 1080 pixel images, and can take photos while recording video. The front does the same but at 720p. This is all feature-competitive with the Samsung top end, but makes it hard for the Nokia Lumia to compare. (Although the Samsung S3 won't work with EvEv LTE in the UK - you'll have to wait for future models.)

apple iphone
"Look at that bee, you can see the veins on the wings of the bee." Photograph: Eric Risberg/AP Schiller shows off panorama function.
Schiller shows off panorama function. Photograph: Jeff Chiu/AP
18:32 BST
Apple iPhone 
Phil Schiller. With two iPhones. Photograph: Justin Sullivan/Getty Images
18:31 BST

Performance claims

So according to Apple, the iPhone 5 will achieve:
• 225 hours standby
• 40 hours music playback
• 10 hours LTE use
• 10 hours video
• 8 hours 3G
• 8 hours Wi-Fi
Those aren't much shifted from the 4S, though the LTE figure is surprisingly high.
As for the camera, there'll be an A6 chip used to process images, and a "smart filter" which looks at the image and figures out where areas should be coloured (sky) or textured. "Faster photo capture, now 40% faster".
"It all adds up to what sort of pictures you can get." Pictures, which won't work. "Kids look happier," he says. Same pictures as last year? "Look at that bee, you can see the veins on the wings of the bee."
18:28 BST
"We used Game Centre to create time-shifted multiplayer - that's my race from yesterday." His assistant is racing him now and catching up to the guy who's standing there giving the talk. "This is something we've never seen done before." Can actually bump into the car that was used in the previously recorded race. (That's really impressive.)
18:26 BST

Demo time!

EA Studios is going to show Real Racing 3 on the legendary race arena Laguna Sega. (I think I heard that right.) Full console quality in your hands. Reflections off the side of the car – which is impressive. "It actually makes the game easier to play. Even has rear-view mirrors." Tasty. There's lens flare, too.
18:25 BST
"Developers are going to love what they can do with this for CPU-intensive applications." [Then again, chess players are going to hate getting beaten even worse by a darn machine twice as quickly.]
18:24 BST
"We've updated every aspect of iPhone 5 over iPhone 4S. A brand-new chip - the Apple A6 chip. (Who had this in the poll?) 2x faster CPU, 2x faster graphics."
18:23 BST

Networks

4G/LTE gives you a theoretical maximum downlink of 100megabits per second. Single chip, single radio, dynamic antenna - the latter from the iPhone 4S, switching between two virtual antennas for signal reception."
"LTE is the most complicated networking technology ever brought to this earth." Who with? Sprint, Verizon and AT&T in the US; Asia, Softbank, KDDI, Smartone; Australia, Telstra, Optus, Virgin Mobile; in Europe Deutsche Telekom and – hurrah! – EvEv in the UK.
"44% more colour saturation, the most accurate display in the industry.. integrated touch, we remove a layer making it have less glare in sunlight."
Next: "ultrafast wireless technology."
*4G/LTE klaxon!*
We're ticking off the already-leaked features one by one.
18:19 BST

A thought

If Apple has been able to scale the apps so that they will work on a 16:9 screen rather than the 4:3 ratio of the iPhone 4, then that opens the way to an "iPad mini" in the same ratio.
Edit: thanks to Craig Grannell for pointing out that the original iPhone is a 3:2 ratio, not 4:3 - the latter is for the iPad.
18:18 BST
"What is the design centre for a phone? It's this - your hand, the horizontally opposed thumb, it should be easy to send messages, type emails, surf the web... " 16:9 ratio, so a fifth row.
"All the software has been updated to take advantage of this display. Your calendar shows more events."
Basically, the gravitational force that has been expanding every other smartphone screen has caught up with Apple. Hard to think that if Samsung and others hadn't been making bigger phones that Apple wouldn't have followed.
18:16 BST
It is indeed taller (5 rows plus dock), two-tone back.
"Made entirely of glass and aluminium, unlike anything we or anyone in our industry has made before. Hardware and software engineering is the most challenging our team has ever taken on."
First: "the thinnest and lightest phone we've ever made, 7.6mm thin, 112g so 20% lighter, smaller volume. "This is the monumental challenge.. have everything the iPhone 4S has even before new features. It's really easy to make a product that's bigger, everyone does that." Dig at Samsung.

Phil Schiller with the new iPhone 5.
 Phil Schiller with the new iPhone 5. Photograph: Justin Sullivan/Getty Images
18:14 BST

First look

Anyhow, phones. "Today, we're going to introduce iPhone 5." SEO experts everywhere rejoice - I think that's them clapping in the audience. So let's take a look." Lights go out, it's suspended in the middle of the stage, "the most beautiful product we have ever made."
18:13 BST

OMG!

This is incredible. Unheard of. Phil Schiller is wearing a taupe-coloured shirt.
18:12 BST
"App Store has been an absolute revolution. It's phenomenal." Last quarter sold the 400 millionth iOS device (that's iPod Touch, iPhone, iPad). [Compare that to Android: 480m, according to Eric Schmidt last week.]
"We have some very exciting news to tell you about iPhone." *Phil Schiller klaxon!*
18:10 BST
Some tablet stats. Is this a leadup to an iPad mini? Doesn't feel right. The other odd thing is that this is only being shown to journalists and analysts, who will mostly know these stats anyway.
iPad makes 91% of web traffic - "I don't know what these other web tablets are doing!" And: almost all Fortune 500 testing or deploying iPads, and deploying custom apps. That latter point is relevant.
18:08 BST

Apple's post-PC revolution

"In the past six years we have outpaced the PC" in terms of growth. The iPad is driving the post-PC revolution at a breathtaking pace".
Cook has a sort of breathy, urgent delivery, as though he's announcing an exciting new series on US TV. "17 million iPads! We sold more iPads than any PC manufacturer sold of their entire PC lineup. Yes we are in a post-PC world. This brings us to 84m units which is absolutely shocking when you think this is a product category that didn't even exist two and a half years ago."
18:05 BST
Cook: "Our stores offer the best buying experience and the best customer experience on the planet." 83m visitors in the past quarter. Interesting given rumours that the ex-Dixons chief now in charge of retail hasn't been popular and has been trying to monetise more heavily. Emphasis on customer service by Cook might point to something different.
18:03 BST
"We've got some really cool things to show you." As always. Apple Retail update: Barcelona store. Beautiful store. "Here's a picture of the interior". Empty of course because it wasn't open. Huge crowd for opening day - which doesn't sound like the doomy Spanish economy we've been hearing about. Could Apple be increasing Spain's GDP with this next phone, as it's said it could do the for US? 

Tim Cook at Apple iPhone 5 launch event
Apple CEO Tim Cook. Photograph: Justin Sullivan/Getty Images
18:03 BST

Guardian staff wetting themselves about whether a mobile phone might or might not have a bigger screen

"Children are dying every second," writes snarf in the comments section.
"And you're wetting yourselves about whether a mobile phone might or might not have a bigger screen?"
Do you have a camera in our office?
18:00 BST

Tim Cook takes the stage

"Program about to begin" says the note on the screen. Let's do this thing. Tim Cook is on stage, happy and in his black shirt (untucked) and blue jeans.
17:58 BST
While we're waiting, a bit of reading. "Is this the last great iPhone launch?" asks Mashable, before answering, essentially, that yes, yes it is:
Battery life can improve, of course. But Lithium-ion, the dominant battery technology of the last two decades, has hit something of a wall, something seemingly inherent in chemistry. Absent a scientific breakthrough, battery improvements are all going to be on the software side — doing more with less power.
The device could get lighter, certainly, and thinner, possibly — although you still need space for a power button, a lock button, a headphone jack, a dock connector and volume controls. (It really doesn’t get much thinner than the iPod Touch.)
But again, really, these are incremental improvements. Like the chips on the inside, they’re always going to be interesting to the Apple cognoscenti — not so much to the audience at large. We’ll care more and more about iOS 6 and its inheritors; not so much about the iPhone 6.
That’s why we’re being teased with the possibility of truly new Apple products, such as the iPad Mini or iTV, later this year. These are the launches that will remain a big deal — when Apple, the world’s most obsessively design-minded mass-market company, tackles an entirely new category.
So what will this iPhone look like? The Guardian's Datastore has a Graphic News image that has visualised the rumours.
And why not have a go at crowdsourcing the iPhone 5's specifications? Take part in our fun(ish) questionnaire.
Ps – the last two links will essentially become redundant in three minutes, so you may wish to get clicking.
17:55 BST
Inside the event in London we are being treated to some BANGING music. It's not quite as good as the Internet Explorer advert's music (remind us who it is?), though we'd hoped for a bit of that new Muse dupstep single. Once, the music ahead of an Apple launch told you something about what was coming; Steve Jobs would choose it personally. Hard not to feel that now it comes from someone plugging in the iTunes Store and hitting "Modern" and "shuffle".
Emotion is running... as low as it usually does among British journalists.
17:41 BST
So much seems to have leaked so far - bigger screen, name of the phone (iPhone 5), new dock connector - that it feels as though the only things that we've yet to find out are what colour shirt Phil Schiller will wear (actually, we can guess - blue).
That, and the price. And... the "something special", which last year was "Siri", the voice assistant, which many people have derided but is likely to be an increasingly important feature.
17:30 BST

Apple to reveal iPhone 5

Apple will unveil the latest incarnation of the iPhone at an event in San Francisco on Wednesday. The iPhone 5, or new iPhone, or iPhone 4GS, or whatever else it might be called (it probably will be called an iPhone 5) is expected to have 4G capability, a bigger screen, and a smaller dock connector.
It has been a particularly leak-heavy pre-launch period for Apple, with previews of the expected revamped dock connector and headphones appearing, as well as much speculation over the size of the new iPhone's screen.
Apple is also expected to launch the latest version of its operating system, iOS 6, on Wednesday, with the company's website suggesting the update will revamp Siri, FaceTime and Safari, among other services.
Elsewhere, speculative searching of Apple's website has led numerous tech websites to suggest that the iPhone 5 will have 4G LTE.

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